Every brand has a Type II
moment in it.
In improv, a Type I jam stays on the changes. A Type II jam leaves them behind and finds something better. Type II Creative builds the strategy, content, and campaigns that take your business somewhere new, and makes sure it lands.
Five services. One flow, start to finish.
Like a well-built set, each piece leads into the next. Start wherever your business needs it most, or run the whole sequence, as a one-off project or as ongoing fractional marketing support.
Marketing Audit
A full review of what's already in place: channels, content, and strategy. This surfaces what's working, what's wasted, and where the real opportunity is hiding before a dollar gets spent on anything new.
Brand & Local Strategy
Positioning, competitive audits, and go-to-market plans built from real research on your market, not a recycled template. This is the foundation everything else segues out of.
Content & Social
Editorial calendars, organic social, and video content, including YouTube, built to carry the strategy forward instead of just filling a posting schedule. Creative that actually sounds like your business.
Events & Experiential
In-store activations, sponsorships, and local events, planned and run end to end. Ten years of producing marquee brand events means nothing gets improvised on the day.
Digital, SEO & AI
Websites and local SEO that get you found on Google, plus AIO work so your business shows up when people ask ChatGPT, Perplexity, or Google's AI Overviews for a recommendation. AI tools speed up the work; your voice still runs the show.
Chase Fuller
10+ years in marketing across fast-paced, high-performance corporate organizations and his independent agency, where he's also the IT department, the janitor, and the guy who remembers to invoice on time.
Veteran owned and operated. U.S. Marine Corps veteran and AmeriCorps alum. Chase holds a BA in philosophy from Rhode Island College because he figured four years of arguing convincingly about things nobody could prove would be solid training for marketing. He was right.
Available for project-based work or ongoing fractional marketing management, whichever fits how your business runs.
Certified in Google Analytics 4 and HubSpot's inbound, digital, and social media marketing tracks.
Big brands taught me how to run marketing at scale. Now I bring that same discipline to businesses that don't have a marketing department, just a need to grow.
Type II Creative is a one-person studio, which means the person who plans your strategy is the same person who executes it. No account managers relaying messages, no junior team learning on your budget. Work with me on a single project or bring me on as your fractional marketing manager for as long as you need one.
Based in Rhode Island, supporting clients in Boston, Providence, New York City, and beyond.
Built for the businesses that make a town feel like a town.
Restaurants, shops, contractors, gyms, and service businesses rarely get marketing built for their size. Type II Creative works at the pace and budget of a local business, with the strategy depth of a national brand.
Let's build your set.
Tell me about your business and what's not working yet. I'll reply with real next steps, not a sales script.
Reach out directly
Free 20-minute consult for any first-time inquiry.